EDU-EB-03L20-Edunoia-Logo2 (1)EDU-EB-03L20-Edunoia-Logo2 (1)EDU-EB-03L20-Edunoia-Logo2 (1)EDU-EB-03L20-Edunoia-Logo2 (1)
  • About
  • Offerings
  • Work
  • Insights
  • Contact
  • About
  • Offerings
  • Work
  • Insights
  • Contact
✕
Published by Edunoia on February 12, 2021
Categories
  • Main
Tags
    Artical-1cover

    Colour Psychology: Branding in learning and teaching institutes

     

    Results have shown that different colours or hues have strikingly different effects, and the impact of colour is often overlooked. Colours inherently play a role in emotion, productivity, communication and thinking. Such an impact ultimately affects an individual’s working and studying. The use of colour also helps define the purpose and act as visual cues when learning.

    Blue, for example, is soothing and calming, while red encourages excitement. It is therefore important to keep in close consideration the main brand colours

    We’ll take a closer look at colour psychology, how colour can alter the mood of your classroom, and review some best practices that can help you to heighten creativity and improve focus.

    Each colour has a particular effect on mood. The entire colour spectrum is divided into two parts – warm and cool colours. The warm colours are more towards the hue red and cool towards blue. Warm colours exude energy, warmth, collaboration, teamwork, happiness and creativity but can feel chaotic or stressful. Cool colours, on the other hand, encourage calm, authenticity, trust, and productivity. Also, the amount of saturation on a certain hue defines the intensity of that specific colour. Intense colours tend to stimulate people, whereas less intense and subdued colours have a soothing and calming effect.

    Let us look at some of the prestigious educational institutes in India and you can understand if their vision and mission are reflected in their visual composition

    Yellow: Increases creativity and attention and instills a general feeling of positivity
    Logo-01
    Orange: Can improve alertness
    Logo-02
    Green: Peaceful and calm
    Picture5
    Blue: Calming environment
    Logo-03
    Purple: Peaceful and calm
    Picture8
    Brown: Can reduce feelings of fatigue and improve feelings of relaxation or make students feel more secure
    Picture9
    Off-White: Improves attention and instills feelings of positivity
    Picture10
    Red: Inspires alertness, excitement and creativity
    Logo-04

    Although colour psychology is being utilised by interior designers for decades in living spaces, its application in classrooms and educational institutes is still trumped by bias towards functionality.

    Share

    Related posts

    February 15, 2021

    Creating a successful brand for universities


    Read more
    December 12, 2020

    The future of education will be blended learning


    Read more

    Edunoia is a consultancy offering advisory, brand thinking and communication strategies to a broad cross-section of the educational industry.

    info@edunoia.com

    +91 902 902 4455

    Copyright © 2021 Edunoia. All Rights Reserved. Edunoia is an affiliate of ABND